Track 2

09.18(Sat) 16:30-17:20

Playbook for Administrative Service Design Practice

YouTube Live
Live Caption


This year, a task force on "Public Administration and Service Design" was launched within the service design community called Service Design Network Japan. The term "service design" is included in the local government DX promotion manual released this year, but it is not easy to grasp, and I hear people say they do not know where to start. At the Code for Japan Summit, I would like to talk about the background of the development of the playbook and its future development.

Graphic Recording


Graphic artists : yu aruga, akie mishima



Atsushi Hasegawa

株式会社コンセント代表取締役社長/武蔵野美術大学 大学院造形構想学科教授

I am a leading expert in the field of information architecture, which is "design for understandability". In 2002, I founded Concent Inc. and have been involved in research and practice of design education in companies and governments, as well as exploring the social application of design and the possibilities of design itself through corporate website design and service development. I am a member of various committees, including the Ministry of Economy, Trade and Industry's Study Group for Advanced Design Human Resource Development, the Government CIO's Design Task Force of the Digital Government Technology Study Council, and the Ministry of Education, Culture, Sports, Science and Technology's Provisional Member of the Central Council for Education (Lifelong Learning Subcommittee). Co-chair of the Service Design Network Japan Chapter and Vice President of the Human-Centered Design Promotion Organization (HCD-Net). I am a Doctor of Science.


    Eiko Ichikawa

    Fjord, Design and Innovation from Accenture Interactive

    I joined the IMJ Group in 2006, and have been in charge of a wide range of service planning, strategy development, and operation for both independent projects and projects for client companies. I have also been engaged in organizational management for many years. I am also in charge of Program Management and Studio Management.


      Yoichi Shirasawa


      I am a design consultant at Sociomedia.
      After graduating from high school in Hachinohe City, Aomori Prefecture, I studied information engineering (image processing and pattern recognition) and design approaches for users (human-centered design).
      I am a council member of the Human Centered Design Promotion Organization (HCD-Net) and an HCD-Net certified HCD (Human Centered Design) specialist. Currently, I am considering a certification system for basic knowledge of Human Centered Design. He was also a member of the JIS drafting committee for ISO 9241-210:2010 (Ergonomics - Human Centered Design of Interactive Systems).
      Recently, I have also participated in the Service Design Network Japan Chapter and the Service Design TF for Government and Local Authorities, where we are examining a playbook to help government and local government officials start working on design for users.


        Satoko Yamagishi


        After working on UI/UX design for smartphone applications at a manufacturer, I moved to Infobahn in 2015. I have been working on product and service design projects in various fields, applying and practicing design thinking and future-oriented approaches.


          Hiroki Sunagawa

          Code for Japan

          After completing the Graduate School of Informatics at Kyoto University, I joined Panasonic in 2010, where I worked in semiconductor EDA and design of entertainment systems for aircraft for five years before retiring. After five years in Panasonic, I moved to Finland to study Design Management at Aalto University in 2015, and returned to Japan in 2017. After returning to Japan, I was hired by Kobe City Hall as an ICT business specialist, where I worked on promoting work style reform and building a tech community within the city hall. I am currently active in the GovTech and smart city areas at Code for Japan.

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